Kathleen is a versatile B2B technology marketing professional with 17 years experience managing competitive product launches and promotions at Lotus Development and IBM. In addition, she has 15 years experience as a cost-effective independent contractor, planning and executing projects for over-extended marketing teams. She is interested in edtech and has experience working in a university setting.
Skills include: Program development (events, partnerships, campaigns ). Content (newsletters, blog posts, sales materials, social media). Demand Generation (lead nurturing, e-mail marketing, multi-channel campaigns). Project management (process and team development).
Kathy is easy to work with but knows how to assert herself. She has earned a reputation for “getting things done” creatively, effectively, and on time.
Available for short or long term contracts. Open to work evolving into a full time position.
Kathleen Hayner
HaynerMarketing@gmail.com