There will be emergencies. Deadlines. You want the work to be your best but you sure could use some reminders about the very best "Best Practices".
Here's a collection of useful links I have bookmarked recently. Kudos to Best Practice Doctor, Kathryn Roy of Precision Thinking and other contributors who routinely share their insight online. Check back often. I'll add more supplies to the kit as they surface.
Strategy/Message
How to Capture Your Company’s Essence in 15 Words
Don't Make These Value-Proposition Mistakes
Social Media
49 Irresistible Headline formulas to Increase Your Clicks, Shares and Conversions
Timing is Everything - Optimal Times for Posting on Social Media
Writing
Four Journalism Techniques To Incorporate Into Your Blog Writing
Website
Is Your Homepage Overwhelming and Underperforming
6 Linking Techniques That Will Help Your Content Get Ranked, Found, and Read
Image Editing
56 Crowdsourced Alternatives to using Photoshop on the Mac